Consumer Resistance Movements
Date
2015
Abstract
This article looks at consumer resistance movements from a historical and economic perspective. It uses Albert O. Hirschman's (1970) concepts of exit and voice to parse the varieties of consumer resistance and their organization into movements. It then looks at various of consumer resistance movements, from political-oriented iterations as consumer boycotts to more personal considerations such as voluntary simplicity and downshifting. It then looks at the emergence of the B (for benefit) corporation, whose purpose is to create value for society at large as well as for shareholders. It concludes with observations on the de-differentiation of the cycles of production and consumption into what are termed "prosumer" environments such as social media and massively multiplayer online games.
Publisher
John Wiley & Sons, Ltd.
Larger Entity
The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
Subject Terms
marketplace; market exchange; competition; social justice; activism; economics
Peer-Reviewed
Yes
URL/Website
Files
Collection
Citation
Vince Carducci, “Consumer Resistance Movements,” CCS Research Repository, accessed July 27, 2024, https://omeka.collegeforcreativestudies.edu/items/show/42.